Evaluating AI - Soft ROI vs Hard ROI

In this video, Jonathan Coe, VP of Engineering at OpsGuru, dives into two ways you can think about evaluating ROI in AI: hard ROI and soft ROI.

Hard ROI is more tangible and involves direct cost reductions, improved efficiencies, and faster decision-making. AI plays a critical role here by cutting costs, reducing friction, and speeding up processes.

On the other hand, soft ROI focuses on how AI can enhance customer experiences, open new revenue streams, and ultimately increase business value. For example, a sports team could be using AI to increase user engagement on their site. By understanding how customers interact with products and identifying new markets, businesses can use AI to unlock new opportunities and drive growth.